Licensed & Tobacco Category Guide 2024

59 TEREA Russet Selection (Robust & Malty) 20 Pack Focus On Category Guides Visit online | Download the app | Pick up a brochure in depot @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk Scan here to visit our Plan for Profit website Mini guides focusing on key product categories and selling occasions Benefit from expert advice and the latest industry insights Discover best selling lines and profit boosting planograms STOCK UP NOW Heineken ® Limited Edition Champions Packs ©UEFA. All rights reserved. “Heineken®” is a registered trademark. Enjoy Heineken® Responsibly Focus On Summer of Beer & Cider In summer, Cider sales increase by 5% compared to other seasons in the year, with singles and small packs being the top choices. 2 2 NielsenIQ, Summer (June23, July 23, Aug 23) vs total seasons During summer, small beer packs make up 42% of Beer and Cider sales, with Beer Glass Bottles experiencing a +3.9% increase compared to other seasons in the year. 3 3 NielsenIQ (March 2021 – Feb 2024) In Beer and Cider, Lager accounts for 71% of total value sales, with Premium Lager dominating the category with a 37% share. 1 1 Circana Symbols and Independents data 52 week to 24/02/2024 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk ELEVATE YOUR SALES WITH NEWABSOLUT VODKA & SPRITE 60998a GB5642 Unitas Advert Absolut & Sprite 153m m (w) x 230mm (h) v1.indd 1 22/01/2024 14:09 Focus On Alcoholic Ready to Drinks (ARTDs) The "Alcoholic Ready to Drinks" category is worth £540m in GB 1 1 Nielsen Total RTD Value MAT to 02/12/23 ARTDs are the fastest- growing segment in the beers, wines & spirits category 2 Nielsen DMSO £ Value MAT to 04/11/23 Pre-mix is the largest sector within the ARTD category, with a 67.1% share, and is in growth by +4.8% 3 3 Nielsen Total RTD Value MAT to 02/12/23 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk Golden Virginia The Original 30g Golden Virginia The Original 50g Gold Leaf 30 g/ 50g Sterling 30g/50g Riverstone RYO 30g Lambert & Butler Blue Roll Your Own 30 g/ 50g Marlboro Roll Your Own 30g Kensitas Club 30g 3 in 1 RYO/50g Benson & Hedges Blue RYO 30g/50g Players Easy Rolling RYO 30g/50g Embassy Signature RYO 30g Bestseller TOBACCO - CORE RANGE