Licensed & Tobacco Category Guide 2024

6 0 5 10 15 20 25 30 35 40 (1) Circana Symbols and Independents data 52 week to 24/02/2024 Beer & Lager Category Performance Focus on Premium and World, representing 64% of total value sales. Utilise our fixture plan. Allocate chiller space as follows: 34% to Premium and 28% to World. Refer to pages 8-9 for details. (1) Stout is up by +7%, driven by top sellers Gunness Draught 4x400ml (38% of sales) and Guinness Foreign Extra Bottle 330ml (24% of sales), both experiencing growth: +12% and +5% respectively. (1) Alcohol-Free continues to grow, with a +10% increase in volume sales. Capture this growth by stocking Guinness and Heineken 0.0% as a minimum as these are the best sellers in the category. (1) What type of Beer and Lager sells the most? (1) Premium Sales Share % of Beer -5% -1% +9% +15% +27%+10% +1% +8% +1% +7% -8% -4% -7% -4% -17% -10% World Standard Value Stout Super Strength Ale & Bitter Craft & Speciality Alcohol Free Value Sales Volume Sales Change Level Level