Licensed & Tobacco Category Guide 2024

7 Beer & Lager Category Insights 0 10 20 30 40 50 60 (2) Lumina Convenience Tracking Programme | Latest 12 Weeks | Data to 11.12.2022 (3) Lumina intelligence 52we 03.03.24 61% of sales come from the chiller. Prioritise singles and small packs for immediate consumption. Where allowed, consider offering a multibuy deal for single bottles to boost sales. (2) Where possible, floor stack medium packs away from the chiller to maximise secondary space. Run regular promotions on popular brands to attract and retain cost-conscious shoppers. 77% of alcohol consumption happens at home, increase sales by pairing singles and small packs with Pizza and Snacks. Ideal for shoppers planning a quiet night in or gatherings with family and friends (3) What pack size sells the most? (1) Bottles vs Cans by Pack Size (1) DEALS Sales Share % of Pack Sizes Small Multipack Medium Multipack Large Multipack Singles +2% +3% +1% -4% -6% -3% -2% Singles Bottles win with 67% of total sales Medium Packs Cans win with 78% of total sales Small Packs Cans win with 88% of total sales Large Packs Cans win with 61% of total sales -10% Value Sales Volume Sales Change