Licensed & Tobacco Category Guide 2025

49 LICENSED, TOBACCO & REDUCED RISK IN Sources: 1. SmartView Convenience Value Sales 52w MAT to 31/01/2025 2. Lumina Convenience Tracking Program, 52w to 18/08/24 3. Lumina Convenience Tracking Program, 52w to 30/03/25 Strategic Promotions: Driving Sales Growth 21% of purchases are from multibuy offers. 2 58% of alcohol is purchased on promotion. 3 23% of purchases are from percentage -off deals. 2 MULTIBUY OFFERS Top pricing strategies: FOUR WAYS TO MAXIMISE AND PROTECT THESE CATEGORIES Licensed, Tobacco, and Reduced-Risk categories contribute 36% of total store sales, but are in decline due to competitive pricing and promotions from larger retailers, as well as shifting consumer habits, including reduced consumption and category exit. 1 6% Beer, Lager, Cider Sp Focus On Core: Our Core Range drives success with: 250 SKUs out of 10,000 available. 1 55% of category sales. 1 55% 10,000 AVAILABLE 250 SKUs 1 2 4 *Regulations may apply in Scotland - See Licensing (Scotland) Act 2005 £2.1b -5%