Today’s & Day-Today Symbol Group

Today’s Symbol Group, one of the fastest growing Symbol Groups in the UK is backed by the UK’s largest independent wholesale buying Group. Today’s (in England, Wales and Ireland) and Day-Today (in Scotland).

Our aim is to find the perfect balance of maintaining your independence and identity while providing you with the support and direction to succeed in an extremely challenging marketplace. Today’s is very different from any other Symbol Group. We look for partners who share our commitment to giving their community value, convenience and a very personal kind of customer service.

The results of Symbol Group membership are business transforming. The first-class band of stores has a totally professional, modern image that provides an instant impact on shoppers. Symbol membership brings the benefits of a greater level of support from your local wholesaler and the Today’s Group central team.

Benefits of being a Today’s retailer for you and your customers:

Modern fascia
Internal and external imagery
Store re-merchandised to the latest category planograms
Personalised consumer leaflet, with 3 weekly promotions and in-store POS materials
In-store services and drop shipment
On-going range and category advice via Today’s Plan for Profit
Development support, appraisal and planning
EPOS and digital marketing support
Dedicated on-going development manager
Independent wholesaler supporting the independent retailer

View an example of our promotions here

If you would like further information on becoming a Today’s Symbol or Day-Today Symbol member, please telephone us now on 0843 523 5244, or click here - we would love to hear from you!