Focus On - Big Night In

SOFT DRINKS - DRINK LATER Soft Drinks is the leading driver of footfall, profit, and sales in convenience - making the category essential for Big Night In success.1 Health is reshaping soft drink choices, with shoppers increasingly choosing water and low/no sugar options for at-home consumption. Plain and flavoured Drink Later formats are growing, increasing 6% and 12% respectively.2 1 in 2 shoppers are actively cutting back on sugar.3 73% of shoppers now prioritise health, boosting demand for low/ no sugar products and drinks with added functional benefits.4 DRINK LATER - The Top 4 categories account for 80% of sales.2 Cola Drink Later formats are in decline, but cola remains the No. 1 take-home soft drink, accounting for 40% of sales.2 COLA Value: £355m, -9% Volume: 153m, -16%2 SPORTS & ENERGY Value: £110m, -13% Volume: 49m, -28%2 FLAVOURED CARBS Value: £109m, -7% Volume: 63m, -9%2 WATER Value: £159m, +8% Volume: 102m, +4%2 Water continues to grow in Drink Later as hydration is the leading reason for soft drink consumption. Sports & Energy Drink Later formats are in decline, but the category leads and grows in Drink Now.2 Flavoured carbs are declining but still support treat-led Drink Later missions like Big Night In. 13 Brought to you by: Plan for Profit 1. Lumina Intelligence Retailer Attitudes & Behaviours June 2025 2. SmartView Convenience Value & Unit Sales 52w to June 2025 3. Nielsen, Symbols & Independents, 52w to 10/08/24 4. Source: Lumina CTP data 52weeks to 10/11/2025