Focus On - Big Night In

Brought to you by: Plan for Profit 3 BUY BOTH FOR £ BIG NIGHT IN TOP TIPS Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. The Big Night In is no longer just a growing trend—it’s a crucial occasion for shoppers, especially as autumn and winter set in. Rising living costs have encouraged more people to socialise at home, shifting spending from eating out to convenient and affordable occasions at home. Inside this guide, you’ll discover key insights and growth opportunities across crisps, snacks & nuts, soft drinks, alcohol, and confectionery - along with must-stock bestsellers that make the Big Night In a high-margin, high-frequency occasion retailers can’t afford to miss. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Mark Langohr Category Controller View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play Maximise Secondary Space Strategically placing Big Night In displays on gondola ends captures shopper attention and encourages them to purchase essentials for their night in. Implement Strong Promotions Offer bundle deals that include everything needed for the Big Night In. These promotions provide convenience and value to customers, increasing the likelihood of higher sales volume. Leverage POS and Social Media Use Point of Sale materials, social media, and in-store screens to target shoppers with messaging focused on sharing and Big Night In. This approach creates awareness and drives engagement, enhancing the overall shopping experience. FOCUS ON Big Night In