Focus On - Big Night In

Brought to you by: Plan for Profit 5 5 CRISPS, SNACKS & NUTS 1. Nielsen - Bagged Snacks - 12w to 22/2/25. Kantar Worldpanel - 12w to Feb 2025 2. Kantar Worldpanel 2024 3. Lumina Intelligence Convenience Tracking Programme, Data to Q1 2025 4. Nielsen – Bagged Snacks - Latest 52w to 22/2/25 5. www.conveniencestore.co.uk 6. Lumina Convenience Tracking Panel - 52w to 21/07/2024 7. Nielsen IQ - Symbols & Independents data L52w to 14.6.25 Crisps, Snacks, and Nuts remains a huge, robust, and resilient category. Worth over £5bn in the UK, it’s purchased by nearly every household.1 Secondary siting and effective in-store displays are key to capturing shopper attention and driving impulse purchases. £1.25 PMPs lead the Independent & Symbols market, accounting for 55% of unit sales.4 The category appears in 1 in 5 convenience baskets.3 42% of shoppers buy crisps and snacks 3 to 6 times a week or more.2 Over 50% of snack shoppers also purchase soft drinks, making this a natural pairing.6 44% of snack purchases happen because shoppers “saw them and were tempted.”6 51% of shoppers are more likely to visit their local store if themed promotions like Big Night In are available.5 Butterkist dominates popcorn with a 62% market share and 3% growth.7 51% +3% Growth Nuts and popcorn dominate the Big Night In occasion. Category leaders like KP Nuts and Butterkist thrive due to their alignment with social snacking moments. M T W T F S S Nuts and popcorn are the go-to snacks for the "Watching TV/Movies" occasion.2 KP Nuts is the leading nuts brand, twice the size of its closest competitor.7