Focus On - Big Night In

Eye-catching POS and cross-category promotions help create impactful Big Night In displays that drive sales across confectionery sharing, snacks, and soft drinks. Promote Big Night In offers on social media to create excitement and drive more shoppers into store. 9 Brought to you by: Plan for Profit CONFECTIONERY Confectionery remains a high-impulse category in convenience, driven by strong brands, treat-led missions, and the growing popularity of evening sharing occasions. Sharing formats are forecast to grow 7% by 2027, driven by shopper demand for affordable indulgence.1 Older shoppers lean towards nostalgic favourites like toffees and mints, adding a sense of comfort to shared evenings.5 Younger consumers crave adventurous flavours, making innovation and bold NPD essential to engage Gen Z and Millennials.5 Chocolate blocks and bags account for 59% of confectionery sharing sales, but sugar bags lead as the top format with 41% .2 Confec Sharing Value Sales % Share Sugar Sharing Bags Chocolate Blocks Chocolate Sharing Bags Price-marked packs account for 72% of total confectionery sharing sales, making them key to driving shopper trust and value perception.3 +7% by 2027 NPD 41% 35% 24% 1. Circana, S&I Channel Forecast 2024–2027 2. SmartView Convenience, 52w Value Sales to 13/07/25 3. Circana, Value Sales, PMP vs. All Pack Types, Sharing Bags & Blocks, Symbols & Independents, 52 w/e 12th July 2025 4. Mondelēz, Cadbury Unwrapped 2025 5. GourmetPro – UK Confectionery Market Trends 2025 Big Night In combines movies, games, nostalgia and discovery - making confectionery the perfect mix of comfort, sharing, and flavour-led excitement. 76% of consumers are drawn to childhood-inspired sweets, with 57% favouring nostalgic or retro-themed treats.4