Focus On - Christmas Essentials

Brought to you by: Plan for Profit 3 FOCUS ON Christmas Essentials Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. The Christmas season is a vital sales period for the Convenience channel, and 2024 saw a clear rise in shopper activity. Customers visited stores more often for top-up trips, picking up essentials and last-minute items. In this issue, we explore the categories that drive festive sales, highlight key opportunities for retailers, and recommend top-selling products to stock. With these insights, you can prepare your store to meet customer needs and maximise sales during the holiday season. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. 3 STEPS TO FESTIVE SUCCESS Mark Langohr Category Controller View focus on guides here: DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play Make sure well-known, loved brands are front and centre - shoppers want the names they trust at Christmas. Stock festive favourites 1 2 3 Create impact in-store Bring the occasion to life Use secondary sitings, out-of-aisle displays, and bold POS to make Christmas deals impossible to miss. Use brand assets, social media, and local events to engage your community, building excitement and driving footfall to your store.