Focus On - Christmas Essentials

49 TAKE HOME SOFT DRINKS The Christmas period sees a clear uplift in Take Home Soft Drinks sales vs November. This is driven by shoppers stocking up for parties and gatherings, with Lemonade and Mixers leading growth. 1 4 Bigger packs for bigger occasions Lemonade and Mixers drive festive growth Unlock Christmas growth with iconic brands Christmas gatherings fuel demand for larger formats. Multipacks grow 24% in value, while 2L bottles rise 26% , highlighting a clear trade-up into bigger packs. 1 Lemonade grows 46% in value and Mixers grow 43% , cementing both as essential Christmas categories. 1 Both categories see a dip in average sell-at price, confirming that promotions aided volume growth over the festive period. 1 Coca-Cola and Schweppes see big boosts at Christmas, with value sales up 23% and 59% respectively. 1 Shoppers respond strongly to promotions too. Even small price drops deliver major uplifts, with Coca-Cola Zero 2L growing 40% and Schweppes Lemonade 2L up 78% when on offer. 1 1. SmartView Convenience Volume & Value Sales Nov-Dec 2024 +46% VALUE +43% VALUE +26% VALUE +24% VALUE USE PROMOTIONS SAVE 10% Take Home Soft Drinks: Nov vs Dec 2024 Value & Volume (millions) Nov Dec 0 10 20 30 40 50 60 70 80 +23% +22% Value (£m) Volume (Units m)