Focus On - Christmas Essentials

Brought to you by: Plan for Profit 5 1. SmartView Convenience Volume & Value Sales Nov-Dec 2024 2. SmartView Convenience Value & Volume 52w to 11/08/2025 Barr Diet Lemonade 2L Barr IRN-BRU 2L Schweppes Lemonade 2L Volvic Still Water 1.5L Fanta Orange 2L Coca-Cola Original 1.75L Coca-Cola Cherry 1.75L Coca-Cola Original 8x330ml Lucozade Energy Orange 900ml Pepsi Max Zero 2L Christmas week drives the peak Retailers must maximise availability and run strong promotions in this period, as Christmas week is the most critical trading window for Take Home Soft Drinks. BEST SELLERS 2 Drink Later Sales by Week (December 2024) 7.9m 7.8m 7.8m 8.8m Peak Christmas Week Volume Sales (millions) w/c 2 Dec w/c 9 Dec w/c 16 Dec w/c 23 Dec 7.6 7.8 8.0 8.2 8.4 8.6 8.8 9.0 Take Home sales build steadily through December before surging in the final week - the clear sales peak of the month. 1