Focus On - Christmas Essentials

Brought to you by: Plan for Profit 7 CRISPS, SNACKS & NUTS Activate festive displays early to capture demand and build excitement. Maintain strong availability through to New Year to support multiple occasions. Crisps & Snacks saw a strong uplift at Christmas, with December significantly outperforming November. 1 December sales were also 5% ahead of the annual monthly average, proving the category’s role as a Christmas & New Year essential. 1 The category peaks in early December before steadily declining as the festive season ends. Last year, the first three weeks delivered the highest sales, making this the critical period to maximise in-store activity. 1 Category sales peak in December 0 10 20 30 40 50 60 Crisps & Snacks Value vs Volume (Nov vs Dec) Actual Sales (Value £m / Volume m) November December Value (£) Volume (Units) £66m 55m £76m 63m Value £ Volume (Units) 0.4 0 0.5 1.0 1.5 2.0 Crisps, Snacks & Nuts - Value and Volume in December 2024 w/c 01 Dec w/c 08 Dec w/c 15 Dec w/c 22 Dec w/c 29 Dec Actual Sales (Value £m / Volume Unit m) £16.3m 13.6m -1% 13.4m £15.9m 13.3m £15.3m 12.7m £12.2m 9.7m -1% -1% -1% -4% -4% -20% -23% 1. SmartView Convenience Volume & Value Sales Nov-Dec 2024 £16.1m +16% +14%