Focus On - Christmas Essentials

889 At Christmas, gatherings fuel demand for larger formats, with multipacks the go-to choice. CRISPS, SNACKS & NUTS Multipacks deliver a 57% value uplift during the festive period. 1 Walkers Variety packs drive growth, with a 54% uplift versus November. 1 Encourage shoppers to stock up on multipacks to cater for family occasions and festive get-togethers. Multipacks Nuts & Popcorn At Christmas, Nuts & Popcorn are the go-to snacks for festive TV and movie occasions. &and Popcorn Large Sharing Right brands and promotions At Christmas, Nuts and Popcorn are the go-to snacks f r f stiv an vi ccasi ns. Nuts grew 19% in value versus November. 1 Popcorn grew 12% in value versus November. 1 At Christmas, shoppers trade up into larger and more premium formats to cater for social gatherings and parties. At Christmas, shoppers look for trusted brands at the right price. Pringles leads the way, selling over 1m extra units versus November. 1 Encourage shoppers to trade up with larger packs and premium options that deliver on quality and sharing occasions. 73% prioritise value for money. 2 Drive sales with standout promotions on top brands, placed within arm’s reach for quick grab. 1. SmartView Convenience Volume & Value Sales Nov-Dec 2024 2. Spark Emotions Bagged Snacks Shopper Research - March 2025 +19% VALUE Tyrrells grew 31% during the festive period. 1 +31% VALUE 41% want their favourite brands in stock. 2 47% are driven by promotions. 2 +57% VALUE UPLIFT 47% +12% VALUE KP Nuts leads the Nuts segment, twice the size of its nearest competitor, while Butterkist dominates Popcorn with a 62% share of the category. 1