Focus On - Confectionery Singles & Kids

129 At a topline level, chocolate accounts for 66% of unit sales across total singles and kids. 2 However, within Confectionery Kids, sweets dominate, contributing 74% of sales. 2 CONFECTIONERY KIDS CATEGORY INSIGHT 1. Circana, Confect, Indies and Symbols 52w Sep 24 2. SmartView Convenience Value & Units MAT to 29/12/2024 3. BCBI Consumer research conducted by FK+ Y 12 Chews and gums/jellies are the biggest growth drivers within Confectionery Kids, with value sales increasing by 13% and unit sales up by 10%, respectively. 2 However, the strong decline in lollipops (-22%) is offsetting this growth. 2 Confectionery Kids is a key category for Independent Retailers, driving foot traffic and contributing to significant sales. With 49% of purchases made in Symbols and Independents, and over 200 million units sold last year, it plays a vital role in boosting store performance and meeting consumer demand. 1 Offer a strong range to encourage parents to make extra purchases during their shopping trips. Gums, jellies, lollipops, and chews are the largest product types in Confectionery Kids, making up 64% of unit sales. 2 Novelty lines are also significant, and they typically command higher price points compared to other products in the category. 2 Ensure growing categories, such as chews and gums/ jellies, are well represented. Stay up to date with the latest trends, as they appeal to younger shoppers. VALUE SALES +13% UNIT SALES +10% LOLLIPOPS -22% 64% OF SALES