Focus On - Confectionery Singles & Kids

Brought to you by: Plan for Profit 13 CONFECTIONERY KIDS SHOPPER INSIGHT Boost your sales with our top selling chews UK’s No.1 SELLING WRAPPED CHEW STICK PACK RANGE +13% YOY * *Source Nielsen IQ, Symbols & Independents 52 w/e 28.12.24 • Create a standout section using point-of-sale and theatre elements, if space allows. • Position best-sellers at kids' eye level to maximise in-store sales. • Offer a variety of kids' confectionery products at different price points. • Maintain accurate shelf edge labels or individual product pricing. 4. Circana, Confect, Indies and Symbols 52w Sep 24 5. SmartView Convenience Value & Units MAT to 29/12/2024 6. BCBI Consumer research conducted by FK+ Y Shoppers prefer in-store kids' confectionery destinations, with the majority of decisions made at the fixture. Younger children spend more time browsing the fixture but typically don’t look up. 3 Older children navigate to the relevant section and opt for a "grab and go" approach, while still browsing the full fixture. 3