Focus On - Dairy Drinks

Page 4 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Impulse Market Performance Dairy drinks in the impulse channel have grown 8.4% to £185m over the last 52 weeks. Traditional dairy drinks dominate with 41% share, while functional drinks lead in growth at +61%, representing 18.6% of the category. Coffee is a big part of the market but growth has slowed, holding 35.8% share. (1) (1) Source: Nielsen Discovery Data to 05/10/2024 The flavoured milk category is growing, mainly due to more people buying it more often. Yazoo remains the top milkshake brand in UK convenience stores and is still increasing in sales. In the large drinks segment, Yazoo 1L is the core product, now worth over £14 million, with an additional £2 million in sales growth over the last 52 weeks. 2 Private Label IMPULSE DAIRY DRINKS 52W: £185m +8.4% 34 Source: Nielsen Discovery Data to 05/10/2024 FUNCTIONAL COFFEE TRADITIONAL £81.8m +0.7% 41.0% Share of Category Value PREMIUM £72.4m +0.7% 35.8% Share of Category Value £9.1m +16.2% 4.6% Share of Category Value £37.3m +61.0% 18.6% Share of Category Value IMPULSE DAIRY DRINKS 52W: £185m +8.4% 34 Source: Ni lsen Disc very Data to 05/10/2024 FUNCTIONAL COFFEE TRADITIONAL £81.8m +0.7% 41.0% Share of Category Value PREMIUM £72.4m +0.7% 35.8% Share of Category Value £9.1m +16.2% 4.6% Share of Category Value £37.3m +61.0% 18.6% Share of Category Value (2) Source: Nielsen Discovery Data to 05/10/2024