Focus On - Dairy Drinks

Opportunities for Independent Retailers Page 5 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit • Focus on Core: Traditional dairy drinks make up 41% of the category. Ensure they are prominently displayed. 1 • Protein: Protein drinks are a key growth driver, accounting for 19% of the category. Be sure to include the recommended best-sellers in your range. 1 • Take-Home Packs: Large 1L packs present a strong opportunity, particularly when paired with ‘Big Night In’ deals. • Coffee: Coffee drinks are a key part of the market. Stocking our recommended best-sellers is crucial to meet customer demand and maximise turnover. • Food to Go: Where possible, maximise the food-to-go opportunity by pairing dairy drinks with a meal deal offering. (1)Nielsen Discovery Data to 05/10/2024