Focus On - Dairy Drinks

Page 6 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Potential Store Locations Merchandising Recommendations Milk/Dairy Chiller This is an ideal secondary location for milk drinks, especially for take- home purchases. Consider pairing these with “meal for tonight” options to encourage larger purchases. Front of Store Position milk drinks prominently alongside the rest of your Drink Now range. Where possible, incorporate them into a meal deal to boost sales. Drink Now Recommendation Take Home Recommendation Coffee options with best sellers and value-led offerings attract shoppers to the category. Other large-format soft drinks, such as juices and carbonated drinks. Include best-sellers for take-home, like the Yazoo 1L range, plus Chocomel 750ml as a trade-up option. Place milkshakes in a central position, with Yazoo serving as a signpost brand. Ensure all major flavours are covered, and include Chocomel as a premium trade-up option. Protein is driving category growth. Cover the best sellers at a minimum.