Focus On - Hot Beverages

69 TEA 6 Tea makes up 29% of Hot Beverage sales, driven primarily by Black Tea, but momentum is moving toward Decaf and Specialty. 1 Black Tea makes up 80% of tea value sales but is declining by 6%. 1 Category Drivers Stock 40’s or 80’s Black Tea packs from leading brands. In addition, keep pricing sharp and maintain PMP availability to reassure shoppers. The growth of 6% in Speciality Tea and 17% in Decaf Tea is helping to balance some of the losses in Black Tea. 1 The growth in Speciality Tea is led by Twining’s, the leading brand with a wide selection. 1 Expand your range in Speciality Tea to give shoppers more choice. Strengthen your offer further with our Decaf Tea recommendation. 80% +17% Refer to page 11 for our reccomendations. Tea Category Share & (Value % vs Volume %) EXPAND Black Tea This decline is being driven by price increases and a loss of share in PMP packs. 0 20 40 60 80 80% Black Tea Speciality Tea Fruit & Herb Tea Other Tea % Share Value % Volume % 79% -6% -14% 5% 4% +6% +4% 7% 6% 2% -2% 4% 7% -6% -22% 4% 4% +11% +17% Decaf Green = Increase vs last year | Red = Decrease vs last year