Focus On - Hot Beverages

Brought to you by: Plan for Profit 5 2025/26 Maximise profit from your selling space with data driven insight Best Sellers | New Products | Planogra ms | Region Specific Grocery Non Food CATEGORY GUIDE grocery & non food 1. SmartView Convenience Value & Units 52w to 13/07/2025 2. Kantar Total UK Coverage Data to 15/6/25 3. Lumina Intelligence Convenience Market Report 4. balancecoffee.co.uk Sachets Regular Instant Sachets are No.1 in volume and No.2 in value, driving category growth with a 7% rise in volume sales and a 4% rise in value sales. 1 Prioritise sachets priced around £1 in key flavours: Caramel, Latte, and Cappuccino. Although instant coffee is in decline, it still accounts for nearly one-third of value sales. 1 Nescafé is the No.1 coffee brand, accounting for 58% of value sales. 1 Drive sales by stocking our latest plan for profit core range recommendations. Nescafé Gold Blend is the clear No.1 in Premium, holding 58% of sales. 1 +4% VALUE 67% However, growth is being driven by the No.2 brand, Douwe Egberts Pure Gold 95g, which is up 11% . 1 +11% 58% +7% VOLUME Coffee is the UK’s most consumed hot drink - 35bn cups annually 4 , with the category leader driving 67% of sales in Symbols and Independents. 1 Value % Coffee Subcategory Breakdown (Value % vs Volume %) 0 10 20 30 40 50 Volume % Sachets Regular Instant Premium Powder Roast/ Ground Decaf Pods 26% 46% 7% 4% -10% -2% 32% 25% 23% 12% -12% -5% -11% -6% 6% 7% 0% -1% 8% 7% -6% 3% 4% 2% 3% 6% 1% 1% Green = Increase vs last year | Red = Decrease vs last year Premium Brand Leaders % Share of Coffee Ensure sufficient space is allocated to best-selling brands.