Focus On - Hot Beverages

49 COFFEE The decline is driven by reduced frequency and penetration, as customers shift to grocery multiples offering sharper prices and loyalty schemes. Hot Beverages is worth £123m in Symbols and Independents, yet the category is in decline - down 2% in value and 5% in volume. 1 4 Retailers can win back shoppers by focusing on top-up missions, price-marked packs, and running strong promotions over the key winter months. Channel Performance Stock PMPs, with 55% of convenience sales bought as price-marked packs. 3 -2% VALUE -5% VOLUME Winter is the key selling period, with sales rising sharply from November to February. On average, category sales are 18% higher in winter than in summer.2 Category Performance 0 10 20 30 40 50 60 70 80 Hot Beverages category Performance (Value % vs Volume %) Value % Volume % 0 10 20 30 40 50 Coffee Tea Hot Chocolate Hot Beverages - Winter vs Summer (2024/25) Winter 2024/25 (Nov - Feb) Summer (May-Aug) 45m 40m 26m 23m 9m 5m 66% 67% 29% 29% 5% 4% -1% -1% -4% -12% -5% -24% Place Hot Beverages in secondary locations alongside Biscuits to drive impulse buys. Keep bestselling lines in stock to avoid lost sales during peak demand. Coffee Tea PLACE IN SECONDARY LOCATIONS KEEP IN STOCK Milky Drinks Green = Increase vs last year | Red = Decrease vs last year % Share of Hot Beverages Average Packs Sold (m)