Focus On - Summer of Beer & Cider

Bestsellers Page 6 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Summer Sports Events With the increase in social gatherings and sports events anticipated this summer, including the UEFA Euro Football Championship 2024 (June 14th, 2024 - July 14th, 2024), the demand for Beer and Cider is expected to soar. There is an estimated 18% increase in Beer volume and 8% increase in Cider volume during the Euros 2024, based on trends from the past two summer football tournaments. Boost Beer and Cider sales in-store by connecting with relevant sports events, making the viewing experience better, and creating excitement for your customers. 7 Stock up on the Summer’s top-selling Beers and Ciders to cater for all occasions. 10 5 Circana: Beer & Cider. Segment Sales. Geography: Symbols & Independents GB Time: 3 years ending 30 Dec, 2023 6 NielsenIQ (March 2021 – Feb 2024) 7 NielsenIQ, total off trade 8 Circana Beer & Cider. Unit Sales. Geography: Symbols & Independents GB Time: 5 years ending 09 March, 2024 9 Source: Kantar | Worldpanel Division | Alcovision Data to 30-Jun-22 10 Circana Symbols and Independents data 52 week to 24/02/2024 Single bottle formats overperform in Symbols and Independents during football tournaments as shopper missions are less planned compared to supermarkets where shoppers plan ahead. 8 Beer is the most drunk alcoholic beverage when watching Football. 9 PRODUCT DESCRIPTION PACK SIZE SUBCATEGORY Holsten Pils Can 4x500ml Small Value Lager Fosters Can 4x440ml Small Standard Lager Fosters Can 10x440ml Medium Standard Lager Stella Artois Bottle 660ml Single Premium Lager Stella Artois Can 4x568ml Small Premium Lager Stella Artois Can 10x440ml Medium Premium Lager Peroni Nastro Azzurro Bottle 620ml Single World Beer San Miguel Can 4x568ml Small World Beer Heineken 0.0 4x330ml Small Alcohol Free Lager Guinness Draught Can 4x440ml Small Stout PRODUCT DESCRIPTION PACK SIZE SUBCATEGORY White Storm Plastic Bottle 2.5L Single Value Cider Black Storm Can 4x500ml Small Value Cider Strongbow Original Plastic Bottle 2L Single Standard Cider Strongbow Original Can 4x440ml Small Standard Cider Strongbow Original Can 10x440ml Medium Standard Cider Strongbow Dark Fruits Can 4x440ml Small Standard Flavoured Cider Bulmer’s Original Bottle 500ml Single Premium Cider Thatcher’s Gold Can 4x500ml Small Premium Cider Kopparberg Mixed Fruit Bottle 500ml Single Premium Flavoured Cider Thatcher’s Blood Orange Can 4x400ml Small Premium Flavoured Cider Top 10 Ciders Top 10 Beers