Focus On - Value / PMP

9 Brought to you by: Plan for Profit IMPULSE 1. Circana, Unit Sales, Symbols & Independents, 28w 12/07/2025 2. Lumina Convenience Tracking Programme 2025 3. Smartview Convenience Value Sales 52w to Aug 2025 4. Spark Emotions Bagged Snacks Shopper Research – March 2025 Confectionery PMPs drive confectionery, making up nearly half of all sales. Symbols and Independents also overtrade strongly, with 140m more units sold than total Convenience.1 Soft Drinks Over half of shoppers are more likely to visit stores with a strong PMP range, underlining their importance in soft drinks.2 Crisps, Snacks & Nuts Crisps and snacks are a core part of the convenience mission, appearing in 1 in 5 baskets .2 PMPs dominate the category, with value- for-money formats driving shopper choice. Sharing PMP accounts for 55% of category sales3 Top 10 best-selling SKUs are all PMPs3 73% of shoppers say value for money is crucial4 55% BEST SELLER PMP performance by unit sales:1 85% of Block sales 74% of Sharing Bag sales 56% of Multi Pack sales 39% of Single sales Retailers who lead with Sharing PMP packs are best placed to win on value and grow sales. The message is clear: PMPs dominate across every format and remain essential for building shopper trust and maximising sales. Stock the leading brands with an Own Label Sports & Energy option to win shoppers and drive sales. Over two-thirds of soft drink sales are PMPs3 42% of total category sales come from Sports & Energy3 Own Label ranks 5th in Sports & Energy3