Focus On - Value / PMP

89 *NielsenIQ, Value Sales, Total Coverage, MAT, w/e 11.07.25, **NeilsenIQ, MAT TY to 23.09.2023, ***Nielsen IQ– Eat Now (<100g) skus in Symbols & Independents – 26w to 22.3.25, †NielsenIQ, Total Impulse, MAT, w/e 12/07/25, ††Kantar Worldpanel – Total Impulse 52WE 20/04/2025, ‡NielsenIQ – Symbols & Independents Unit Sales – 52w to 19.4.25. The UK’s No.1 Nut Brand * The UK’s No.1 ‘better for you’ Sharing Brand ** The UK’s No.1 Popcorn Brand * . 25 Top 10 BEST SELLING Skus are all PMPs *** BBQ Big Hoops -The UK’s Best-Selling Sharing PMP * FOR IMPULSE KP’S VATFREE RANGE EVEN GREATER VALUE from our VAT FREE Brands... STOCK KP BRANDS 40% ‡ of UK Sharing PMP Market! The UK’s No.1 Ridge Cut Crisp * A great range of Heritage Brands FASTEST GROWING BAGGED SNACKS ARE THE SNACKING CATEGORY †† GROWING + 41% † GROWING + 31% † GROWING + 10% † GROWING + 12% †

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