Focus On - Value / PMP

Brought to you by: Plan for Profit 7 PMPS AND THEIR IMPORTANCE 1. Lumina Intelligence Retailer Attitudes & Behaviours Study, 52w to June 2025 2. Lumina Intelligence Retailer Attitudes & Behaviours Study, June 2024 vs June 2025 In a cost-conscious market, PMPs are a clear signal of value - catching shoppers’ attention, reassuring them on price, and giving retailers greater control.1 Price-marked packs give shoppers confidence in the price With PMPs shoppers do not blame retailers for the price PMPs stand out on the shelf PMPs increase sales Retailer like PMPs because they don't need to think about what price to set PMPs look like promotions PMPs and best-selling products have seen strong year-on-year growth, as retailers seek to drive footfall and boost sales.2 Where possible, ensure products are consistently available in PMP format, with secondary sitings of the best-sellers to maximise visibility and sales. 75% 75% 66% 65% 65% 60%