Focus On - Value / PMP

EASE OF SHOP & CLEAR NAVIGATION 1. Winning in Convenience, Shopper Intelligence, November 2024 In Convenience, ease of shop is fundamental - shoppers are short on time and more likely to walk away if they can’t find what they need. Time is of the essence Shoppers typically spend only one sixth of the time in Convenience vs. Grocery.1 Average trip duration1 Disrupt the usual flow Convenience shoppers are 20% less satisfied with in-store navigation vs. Grocery.1 Shoppers will walk away On average, Convenience shoppers are 8% more likely to “walk away” vs. Grocery.1 Ensure navigation and layouts make it easy for shoppers to find products. Align displays to missions and occasions. Place impulse and cross-category offers in high- visibility areas. Stock a core range of best-selling brands with own- label alternatives for everyday essentials. 6 Typical convenience store heatmap and traffic flow1 % of shoppers that will "walk away" if they can't find what they wanted