Focus On - Value / PMP

Brought to you by: Plan for Profit 5 5 1. Lumina Intelligence Convenience Tracking Programme, data collected 52w 10/11/24 2. Shopper Intelligence – Winning in Convenience November 2024 3. Lumina Intelligence Convenience Tracking Programme, data collected 52w 25/05/25 Top ranked drives to store by age: Success depends on tailoring to local demographics. Engage different shopper groups Alongside these trends, proximity remains the main driver of convenience store visits. Priorities vary by age: younger shoppers focus on good prices, while older shoppers value service, loyalty, and community.3 Appeal to older shoppers by promoting community focus and prioritising customer experience. Attract younger shoppers with low prices on high-impulse products. Rank 18-24 25-34 35-44 45-54 55-64 65+ 1 It's close to where I live/work It's close to where I live/work It's close to where I live/work It's close to where I live/work It's close to where I live/work It's close to where I live/work 2 I was in the area Good prices I was in the area I was in the area I was in the area I was in the area 3 Good prices I was in the area Good prices Good prices I like to support my local store I like to support my local store 4 It's easy to find what I'm looking for It's easy to find what I'm looking for I like to support my local store I like to support my local store Friendly and helpful staff who know me Friendly and helpful staff who know me 5 I like to support my local store It always has the products I want in stock (i.e. not sold out) It's easy to find what I'm looking for It's easy to find what I'm looking for It's easy to find what I'm looking for It's easy to find what I'm looking for