Focus On - Value / PMP

VALUE AND SHOPPER PRIORITIES Recovery from the cost-of-living crisis will be slow, with pressure on disposable income still weighing heavily. This makes highlighting value in-store and running strong promotions vital. Value is shoppers’ top priority and it’s still rising year on year.1 A third more Convenience shoppers vs. Grocery shoppers agree that promotions encourage them to shop.2 In 2026, pressure on Convenience store pricing and the gap with supermarkets will continue. Focus communication on value for money. Run strong promotions and maintain clear pricing. Ensure availability of price-marked packs. 4 SAVE 10% Clear communication on value Shopper mindset The role of promotions