Focus On - Wine

Brought to you by: Plan for Profit 3 THREE WAYS TO MAXIMISE WINE SALES Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this edition, we focus on the Wine category. While alcohol is the second-largest cat- egory in the convenience sector, wine is in decline as consumers reduce their intake or exit the category altogether. It’s vital for retailers to optimise their wine range and in-store placement. This guide covers category performance, effective ranging strategies, and highlights top-selling lines. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Mark Langohr Category Controller 1. SmartView Convenience Value 52w MAT to 23/03/2025 2. Lumina Convenience Tracking Program, 52w to 30/03/2025 3. Lumina Convenience Tracking Program, 52w to 18/08/24 Focus on Core View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play FOCUS ON Wine Scan the QR code to view the full range Strategic Promotions 75% of alcohol is consumed at home. 2 Drive Basket Spend 58% of alcohol is purchased on promotion. 2 23% of purchases are from percentage off deals and 21% from multibuy offers. MULTIBUY OFFERS Top pricing strategies: 3 2 3 50% of total category sales. 1 50% Our Core Range drives success with: 1 Boost sales by: Promoting occasion based messaging with POS in-store. Pairing food and snacks with wine for impactful displays. Happy Valentine’s Day 51 SKUs out of 2,000 available. 1 2,000 AVAILABLE 51 SKUs