Focus On - Wine

49 CATEGORY INSIGHTS 1. Nielsen Symbols & Independents, 52w 04/01/25 4 +5% +11% White Stock growing brands 1 Casillero del Diablo Oyster Bay Strengthen the range by utilising our fixture plan. New Zealand and Chile are seeing sales growth, up 7% and 2% , respectively. 1 -3% -4% -7% Scan the QR code UTILISE FIXTURE PLAN The leading white wine varieties are in decline but still account for a significant share of sales. With growth coming from New Zealand and Chilean wines, retailers should focus on top-selling varieties while also stocking brands from countries showing growth. Red Merlot and Shiraz are declining, while Malbec is gaining popularity. Australia remains the top seller, but growth is coming from Chile. Retailers should review their range and support strong-performing brands. -8% -13% +3% Merlot Shiraz Malbec While No.2 Chile drives 3% growth. 1 Australia ( -12% ) remains the No.1 country of origin. 1 Stock growing brands 1 Casillero del Diablo +9% Yellow Tail +2% CATEGORY VOLUME SHARE 1 Rosé Wine Red Wine White Wine 51% 32% 17% Sauvignon Blanc Pinot Grigio Chardonnay