Focus On - Wine

Brought to you by: Plan for Profit 5 1. Nielsen Symbols & Independents, 52w 04/01/25 2. Lumina Convenience Tracking Programme 2024 3. Accolade Original Research “Blueprint for Growth” 2024 -10% -4% 26% of Rosé shoppers are aged 25-34, drawn to its delicate taste and naturally lower ABV. 2 Blends ( -10% ) and Zinfandel ( -4% ) are the biggest varietals, with Blends underperforming and Zinfandel matching the category. 1 Stock Barefoot to maximise growth in Zinfandel. 1 +12% Introduce recyclable packaging to boost appeal for younger shoppers. AGED 25-34 Rosé Blends and Zinfandel are the leading varietals in the Rosé category. Younger shoppers - especially those aged 25–34 - are drawn to Rosé for its flavour and lower alcohol content. Retailers should prioritise these top varietals and consider recyclable packaging to appeal to this demographic. Use key brands as signposts (e.g. Barefoot – USA, Hardys – Australia). The Importance of In-Store Ranging 66% of shoppers plan to buy wine ahead of their shop.3 60% decide on their wine once in-store.3 34% make spontaneous in-store wine purchases.3 Keep a clear pricing ladder : entry at the bottom, premium at the top. PREMIUM ENTRY Group by colour , then origin , then brand . COLOUR ORIGIN BRAND Blends Zinfandel