Impulse Category Guide 2024

20 Total Value: £396m Total Change: +10.6% Confectionery Kids Chocolate 58% Novelties 15% Chewable 16% Other Sugar 6% Lollipops 5% Category Value £ (m) Change Chocolate 231 +17% Novelties 61 +20% Chewable 61 +13% Other Sugar 25 +8% Lollipops 18 +34% Source: Circana Symbols and Independents 52w Nov 23