Impulse Category Guide 2024

21 Kids Confectionery is worth £396 million and is experiencing growth of +11% YoY. (2) Maximise your sales by: » » Creating a standout section using Point of Sale and theatre elements if space allows. » » Offering a strong range to encourage parents to make extra purchases during their shopping trips. (1) Circana Symbols and Independents, Total Kids Sugar Confectionery, MAT to 26/11/2023 (2) Circana, Symbols & Independents, Total Kids Confectionery, 52we Data To Nov 2023. (3) TWC trends Jan 24 (Oldest child aged 8 – 18) n=250 Kids Sugar Confectionery products priced over £1.25 have experienced growth of +83% in value and +109% in unit sales. (1) Maximise growth by: » » Providing a variety of Kids Sugar Confectionery products at different price points. » » Maintaining a strong selection of top-selling products, priced above £1.25 Kids Novelty has a 26% share of Kids Sugar Confectionery and is driving growth along with Lollipops. (1) Grow your sales by: » » Ensuring areas in growth, such as Kids Novelty and Lollipops, are well represented. » » Maintaining accurate Shelf Edge Labels or individual product pricing. of kids aged 8-18 receive pocket money, on average £8 per week. (3) Appeal to kids by: » » Positioning the best-sellers at eye level to maximise sales in store. » » Keeping up to date with the latest trends as these appeal to the younger shopper. Drive Footfall Stock the Key Range Category Drivers Instore Placement 84% Growth +11% 26% Share Sales +109%