Impulse Category Guide 2024

5 Space to Sales Provide the bestsellers with additional space to maximise sales and shopper satisfaction, whilst allowing enough room for other product ranges. Clear Product Groupings Organise and group products on shelf by their size and type, with a focus on placing the best sellers at eye level. Clear Signposts Shoppers use major brands to navigate the fixture. Keep brands grouped together for each product type. For instance, placing Coke Zero bottles with Coca-Cola bottles. Right Range Convenience stores should aim to offer a range that meets all shopper needs whilst maximising sales potential, including a mix of essential and bestselling products. More Planograms on Website and App Included in this guide are Core Range planograms. We also provide planograms for small, medium & large stores, tailored for different regions. You can access all planograms and range details through the Plan for Profit website and app. Merchandising Principles £ Merchandising helps your store in important ways. It attracts shoppers, helps them easily find what they are looking for, and boosts sales. Additionally, it helps manage costs by making the sales floor and employees more efficient.