Impulse Category Guide 2024

6 Confectionery Sharing Bags 32% Singles 31% Blocks 16% Multipacks 8% Gifting 8% Duos 5% Category Value £ (m) Change Sharing Bags 404 +14% Singles 392 +14% Blocks 203 +18% Multipacks 100 +5% Gifting 95 +6% Duos 58 +40% Total Value: £1.2b Total Change: +14.5% Source: Circana, Symbols & Independents, Value 52we Dec 23