Impulse Category Guide 2024

7 of confectionery purchases are unplanned, with most shoppers purchasing because they saw it and were tempted. (2) Increase visibility by: » » Locating Confectionery with Food to Go and Soft Drinks. » » Organising the checkout area by Singles, Bags, Blocks, etc. (1) Circana, Symbols & Independents, Value/Volume 52we Dec 23 (2) Lumina Convenience, Total Convenience, 12we 17/09/23 (3) Lumina Convenience Tracking Programme, April 2023 (4) TWC Trends Independent Convenience Store Shoppers n=1000) of shoppers buy confectionery from the main fixture. (2) Maximise this space by: » » Implementing our layout for easier shopping; refer to pages 8-9. » » Ensuring you stock the Core Range. 70% of confectionery sales come from approximately 150 products out of the 4000 available. (1) Confectionery Duo volume sales are up 20% in the last year. (1) Grow your sales by: » » Placing Duos at the counter to encourage purchase. » » Merchandising alongside Snacks & Soft Drinks. Duos +20% 32% 61% Price is the #1 factor when purchasing confectionery. (3) Highlight value by: » » Stocking PMPs. 51% of shoppers agree that PMPs mean that they are not being overcharged (4) » » Running promotions, in-line with seasons, holidays, and events. Category Drivers Price and Promotion Instore Placement Stock the Key Range