Focus On - Alcoholic Ready To Drink

Shopper Insight Page 5 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Visibility of Alcoholic Ready to Drinks in-store is key within the Independents channel as over 80% of shoppers make their purchase decisions while in store. Many buying for immediate consumption, making chillers a vital factor. Gathering insights from 1,423 convenience store shoppers regarding boosting their Alcoholic RTD purchases unveiled that improved signage, enhanced shelf layout, and better information about ARTDs could serve as motivating factors for increasing their purchases. Claimed levels of planning when purchasing ARTD's 8 Factors that would encoruage ARTD shoppers to buy more ARTD's from convenience stores - NET top 5 answers Symbols Independents Make an impulse decision to buy ARTDs once I'm in the store I decide on the type and brand after browsing in-store Plan exactly what type I am going to buy before I go in-store, but not the brand Plan exactly what type and brand I am going to buy before I go instore 20% 12% 11% 11% 9% 9% 8% Cocktails clearly signposted Better organisation of RTD products Locating RTD drinks with complementary products Nutritional/ health information on RTD products More information about the products at the shelf RTD products displayed at the end of aisles More ideas/imagery about when to drink these products Factors that would encourage RTD shoppers to buy more RTDs from convenience stores – NET top 5 answers 8 IGD Research, July 2023; Sample: 1,015 RTD shoppers (755 RTD shoppers in Convenience / 260 RTD shoppers Non-Convenience) 9 IGD Research, July 2023; Sample: 1,885 RTD shoppers (1,423 RTD shoppers in Convenience / 462 RTD shoppers Non-Convenience) Next Steps • Strategic Placement: Maximise visibility by strategically grouping products by size and type within the chiller, optimising shelf space for a standout ARTD display. • Compelling Signs: Boost shopper awareness by employing eye-catching Point of Sale to showcase your ARTD range. • Informative Displays: Provide detailed product information directly on the shelf to drive purchases. 9