Focus On - Baby Care

1 Source: IRI – Nappies – Total Market – Value Sales – MAT: 30.04.2021 Stock Baby Wipes close to Nappies on shelf to drive regime Pampers are a beacon brand to the Baby Care category – make sure they are visible in store! From the UK’s No.1 Nappy Brand 1 Wipes 12819_Unitas_Pampers_Wipes _148mmx210mm_v3.indd 1 15/06/2021 09:03 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Baby Care 86% of baby care shoppers plan their mission in advance of entering your store, therefore shoppers need to know that you’re stocking the right range. Data Source: Shopper IQ Baby wipes single packs are the must- stock format for independent retailers and account for 95%+ of baby wipes sales value. (Source: Ac Nielsen Scantrack – MAT & YTD. to 01.05.21) 62% of baby care shoppers will go elsewhere if they can’t find their usual brand in-store. Stocking the key brands is crucial to help sales growth. (Source: MSL Regional Study via Danone UK) Stock Baby ipes close to Nappies on fixture t help drive sales NEW