Focus On - Baby Care

Focus On Baby Care love for little tummies Made with Also available Toddler Milk The UK’s Follow-on milk Best Selling No added palm oil* Breastfeeding is best. Follow on milk should only be used as part of a mixed diet and not as a breastmilk substitute before 6 months. Use on the advice of a healthcare professional. IRI Infoscan Total Market MAT w/e 10.09.2022 domestic volume sales for Cow & Gate Follow-on milk Total UK. Unitas_Danone_P14_Focus_On_Full_Page_Advert_NEW_BOTTLE.pdf 1 18/05/2023 16:02 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit £35m – the value of baby care in independent stores Data Source: IRI – Convenience - Value Sales - MAT: 10.06.2023 62% of baby care shoppers will switch to another store if they can’t find their usual product on shelf 2 Data Source: Proprietary brand manufacturer research (Danone) 86% plan their shop in advance, so stock the brands they are looking for to drive sales Data Source: Shopper IQ Advantage Data (via Danone)