Focus On - Christmas Beers, Wines & Spirits

www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Christmas Beers, Wines & Spirits Promotions are key for licensed at Christmas. Multibuys Promotions +65% in Alcohol Christmas 2021 Treasury Premium Brands October 2022 As the World Cup takes place 20th Nov to 18th Dec 2022 there is further potential for additional gatherings to take place in the home over the festive season an opportunity to capitalise on this occasion Treasury Premium Brands October 2022 Beer: Mid packs (8s,10s,12s) saw the biggest share gains at Xmas 2021. Small (6s & 4s) & Singles account for 71% of total mix Data Source: Nielsen Total Impulse XMAS 2021 – 4we 01.01.22 vs Full year 2021 Look out for PfP Bestsellers