Focus On - Christmas Confectionery & Biscuits

*Nielson, NIS, I&S, Total Christmas, 20wk to 26.12.20 vs sply 6468084 Cadbury Puds Unitas Front Page Advert & Belly Band_Unitas_V4.indd 1 05/08/2021 14:25 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Christmas Confectionery & Biscuits Over 50% of Christmas products sold early in the season are self eat. Source: Shopper Vista Xmas 2020 Christmas sharing grew by +35% in independent & symbol stores. Source: Nielsen I&S total Christmas 20 wks to 25.12.20 New Product Development (NPD) became more important in 2020. 9.4% of seasonal biscuits sold were NPD vs 8.8% in 2019. Source: Nielsen data to 26.12.2020