Focus On - Gifting Confectionery

E V E RYONE ’ S ® Reg. Trademark of Société des Produits Nestlé S.A. *Source: IRI Market Advantage, Confectionery Database, 20 Weeks, Value Sales, w/e 1st January 2022, IRI All Outlets & KWP Discounters For illustrative purposes only. www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Gifting Confectionery A huge opportunity: 94% of shoppers buy into Gifting Confectionery, Are you stocking the right range? See page 7 Data Source: Kantar WPO, Take Home, Total Market, 52we 4th Sept 2022 Trade up oppportunity: All Year Round Gifting increases basket spend & cash profit, encouraging cross-category purchase with other items such as wine, sharing snacks & take home drinks Data Sources: IRI, W&C, 52we 10th Sept 2022, Treats & Snacks Brand Report Q4 2021) A growing category: Gifting and sharing confectionery is growing ahead of the sector at +18%,”In the Independent and Symbol stores Data Source: IRI, W&C, 52we 10th Sept, NielsenIQ Scantrack | Data to week ending 9 April 2022