Focus On - Gifting Confectionery

Dear Retailer The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer, with each guide containing expert product and category insight to help you make the most of the category in-store to meet the needs of your customers. This edition provides guidance and advice on the Gifting Confectionery category with the main customer mission being a planned top up in convenience, which means that availability of the key brand best sellers is vital. Mini Moments Occasions such as Valentine’s, Mother’s and Father’s Day capitalise on the growing consumer trend of “making more of the moment”. Therefore ensure this range is well sign- posted in your store. Confectionery is a key category supporting the mini seasons throughout the year and in this guide we provide tips and advice on the key seasons. To view all copies of the Focus On guides visit the Plan for Profit website www.planforprofit.co.uk or download the app from your preferred app store. A complete schedule of Focus On guides is planned for 2023, look out for our Value, Frozen Foods and Soft Drinks by Occasions guides coming soon. Look out for copies at your local Unitas member wholesaler or on the Plan for Profit website. Kind Regards, Tracey Redfearn Category Controller, Plan for Profit The buying group for independent wholesalers View Focus On guides here: Gifting Confectionery www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 2 In Independent and Symbol retailers gifting and sharing confectionery is growing ahead of the sector at +18%, therefore, it is important that retailers are maximising all seasons in store to inspire and excite your customers with a great gifting confectionery range. VALENTINE’S DAY 14TH FEB EASTER 17TH APRIL EID 10TH JULY DIWALI 24TH OCT CHRISTMAS 25TH DEC MOTHER’S DAY 27TH MARCH Plan early to maximise sales – shoppers who buy early continue to buy throughout the season Chocolate, flowers and alcohol are the most popular gift combinations, so display them together Create eye catching displays to attract customers and encourage impulse purchasing Consider advertising other occasions to drive sales like ‘Big Night In’, ‘Birthdays’ and ‘Just Because’ Advertise the event in in store and on social media FATHER’S DAY 19TH JUNE THANK YOU TEACHER 22ND JULY HALLOWEEN 31ST OCT 1. PLAN AHEAD WITH DATES FOR YOUR DIARY 2. HOW TO MAXIMISE THE SEASONS