Focus On - Gifting Confectionery

DAD DAD Gifting Confectionery www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 4 Valentine’s Day Valentine’s Day confectionery 2021 grew an amazing +44%** in independent and symbol stores and is a great way to create in-store theatre and drive incremental purchasing 66% shoppers bought for Valentine’s Day in different shops, so make sure you create a great display to attract shoppers just to your store!*** Boxed chocolate is still the most popular format, so focus on selling classic gifting chocolates*** 25% of shoppers go on a specific shopping trip for Valentine’s Day food and drink, so its really important to clearly signpost your display in store **Source: NIS, Valentine’s Day, 3 weeks Date to 15.02.21 ***Source: Snackchat Panel Valentine’s 2021 tt Mother’s Day Mother’s Day confectionery grew +23% in convenience ** another opportunity to entice shoppers to spend across Gifting Confectionery & associated categories. With 40% of shoppers buying on impulse for Mother’s Day*, make sure you: Plan ahead Build exciting displays Advertise on social media Convenience shoppers buying confectionery at Valentine’s Day have a 74% higher basket spend than other shoppers!*** 67% of shoppers buy a card and a gift from different shops, so stocking a good range of both will entice customers to just use your store* *Source: Snackchat Panel Mother’s Day 2021 **Source: Nielsen, NIS Total Mother’s Day, 2 wks to WE 14.03.21 vs WE 30.03.19** ***Source: Lumina Intelligence Convenience Tracking Programme w.c. 01.03.2021 & w.c. 08.03.2021 Father’s Day Father’s Day confectionery shoppers visit convenience stores more frequently*** Chocolate is the number 1 gift given at Father’s Day** Chocolate and alcohol is the most popular gift combination – so display them together ** Chocolate boxes are still the most popular gift, but block chocolate is the fastest growing +23%* 75% of shoppers buy different items from different stores but clearly advertising the event can secure shopper loyalty** *Source: Nielsen, NIS, Total Market Excl Discounters, Total Fathers Day 3 wks to WE 19.04.21: **Snack Convenience Tracking Programme w.e. 13.06.21 E V E RYONE ’ S ® Reg. Trademark of Société des Produits Nestlé S.A. *Source: IRI Market Advantage, Confectionery Database, 20 Weeks, Value Sales, w/e 1st January 2022, IRI All Outlets & KWP Discounters For illustrative purposes only. Scan Me Scan Me Scan Me DAD June 19th Father’s Day Download and print Father’s Day POS available from the Plan for Profit website Download and print Mother’s Day POS available from the Plan for Profit website Download and print Valentine’s Day POS available from the Plan for Profit website