Focus On - Growing The Coffee

® Reg. Trademark of Société des Produits Nestlé S.A NESCAFÉ AZERA Price marked Packs www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Growing the Coffee Category Coffee value sales increased by 10.1% in 2020 vs 2019 (Source: IRI Independent Grocers Coffee Value sales %change vs year ago 52W/e 2nd Jan 2021 ) 86.6% of UK households purchase coffee for in-home consumption (Source: Kantar WorldPanel Coffee Penetration 52 W/e 27th Dec 2020) Approximately 95 million cups of coffee are consumed daily in the UK (Source: The British Coffee association, “Coffee Facts”) On average, coffee consumers buy coffee 15 times a year with an annual spend of £66.84 (Source: Kantar WorldPanel Coffee Spend per buyer and frequency 52 W/e 27th Dec 2020 )