Focus On - Growing Your Tea Category

www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Growing Your Tea Category Tea is worth £27m in symbols and independents and is growing by +3.7%. Source: Nielsen symbols and indies MAT data to 17.07.21 vs 2019 When it comes to tea, brands matter. 84.6% of category sales are delivered by the top four brands: 1.Tetley 2.PG 3.Yorkshire 4.Twinings Source: AC Nielsen Total Impulse Vol %age sales year to 11 September 2021 Fruit & herbal tea sales have led the growth surge, and are showing an increase of +61.6% Source: Nielsen Independents MAT Value Data 17.07.21 Vs 2019