Focus On - Health & Nutrition Drinks

Brought to you by: Plan for Profit 3 FOCUS ON Health & Nutrition Drinks Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this edition, we spotlight the fast-growing health-led drinks category, a rising star in UK convenience as shoppers look for options that fuel their day, support wellbeing and fit busy lifestyles. With health-focused drink-to-go missions increasing and more consumers turning to complete nutrition, protein and functional beverages, the category continues to stand out as an accessible, everyday way to boost nutrition on the move, driven by clear and rapidly evolving trends. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. KEY TRENDS Mark Langohr Category Controller 1. Lumina Intelligence, Convenience Shopper Missions Report, 2025 2. NielsenIQ Smart Food Category Performance, 52 w/e 2025 3. Google Trends UK, Protein Drink Search Volume, 2024-2025 4. IGD ShopperVista, Functional Drinks Consumption Study, 2025 View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play Health-focused missions now drive over 1 in 5 drink-to-go purchases in convenience, increasing demand for drinks that keep shoppers fuller for longer or support wellbeing. 1 Huel attracted more new UK shoppers than any other complete nutrition brand last year, as more consumers choose quick, balanced meal drinks. 2 “Protein drink” searches rose 140% year-on-year, showing strong shopper demand for simple, everyday health boosts beyond traditional sports nutrition. 3 2 in 5 UK consumers now buy functional drinks multiple times a month, driving rapid growth in energy, hydration and gut-health options. 4