Focus On - Health & Nutrition Drinks

449 HEALTH TRENDS SHAPING RETAIL 1. Nielsen IQ UK HBPC Home State of the Nation 24.04.25 2. Lumina Intelligence, Convenience Tracking Programme, September 2025 Consumers are becoming more health led Nutrition for better living % of shoppers who say these are their biggest nutrition priorities 2 Google Trends GB searches for term “Protein” 1 What are you buying to prevent illness? 1 What’s your biggest concern right now? 1 Personal diagnostics done through smart apps 1 % of the UK who are very health-conscious 2 Cost of Living My Households Health 2024 2014 5% 18% 37% 2023 2024 2025 38% 39% Individual vitamins Healthier food & drink Weight loss pills or injections 46% 29% 5% +3% FROM 2024 +4% FROM 2024 +2% FROM 2024 2020 2022 2025 (Lower concern to higher concern) 2023 2024 2021 Jan2021 12% 15% 18% 11% 11% 15% Oct24 Apr25 Oct25 Oct24 Apr25 Oct25 EATING MORE PROTEIN EATING MORE NATURAL FOODS