Focus On - Personal Care

Source: * IRI – Shampoo – Total Market – Value Sales – MAT: 28.02.2021 **Nielsen – Hair Care – Total Market & Impulse – Value Sales – MAT: 26.12.2020 Pantene are driving growth to the category Growing +6% YoY in the Total Market UK’s No.1 Shampoo Brand* Extend your range with… Must Stock Product No.1 Pantene Variants** The best selling variants now available in price marked packs @PlanforProfitRetail @Plan_for_Profit Focus On Personal Care Beacon brands are a must stock for independent retailers. Ensure they’re visible on-shelf to help drive personal care sales. See page 2 for more information. (Source: DCS 2020) The personal care category is growing at +23.9% in independents, out-performing the total market. (Source: Nielsen - Impulse - Value Sales - MAT: 03.10.2020) 65% of shoppers buy hand gel on impulse! Use till-point displays and clip strips to drive impulse purchasing. (Source: Supplier Manufacturer Data – Shopper Study 2020)