Focus On - Pet Care

Macro Forces Changing the Dynamics of Petcare Page 2 Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. This edition focuses on Pet Care. With over half of the population owning pets and actively seeking trusted brands, it presents a significant opportunity for retailers. Getting it right can drive footfall, boost sales, and foster long-term customer loyalty. In this issue, we explore key market trends, category performance, recommend top sellers in cat and dog food, and provide an actionable in-store planogram. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Kind Regards, Mark Langohr Category Controller, Plan for Profit Dedicated to the Independent Retailer www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit View Focus On guides here: Growing pet ownership and shifting demographics Shifting lifestyles has stimulated a boom in e-commerce & reliance on technology Owners are looking to new sources of influence and trust Pet owners are increasingly empowered to care for their pets health Pet ownership continues to grow, with 59% of households worldwide owning a pet. 1 Pets and their owners are now living longer. Millennials now represent the largest proportion of pet owners. The online pet market has nearly quadrupled since 2013 and is expected to grow 9% (CAGR 2020-2026) 2 Amazon and its 3rd party sellers account for 35% of the online petcare market. Where pet owners discover, learn, shop and care for their pets is becoming increasingly Diverse. New brands, services and channels are appearing to meet a growing set of needs. Pet owners continue to pay growing attention to their pet’s health. They are empowered to seek a number of solutions that will work best for them and their pets. 1. Kantar Global Monitor, 2021. 2. Euromonitor 2021